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Customer Engagement With Extreme Personalization

WHITE PAPER

 
Gaurav Motani

Retail Digital Consultant, TCS

Curate Digital Customer Engagement with Extreme Personalization 

Connecting multiple customer channels for meaningful customer engagement. 

No doubt, a transaction becomes more valuable when it involves a personalized interaction. Therefore, retailers need to strengthen one-to-one customer relationships by:

  • Having an Enterprise-wide personalization vision

  • Creating 360 degree customer profiles

  • Profiling product and non-product content