For financial services firms to compete in a data-driven AI-led experience economy, they must capture and analyze data using AI and data activation engines to understand their customers and deliver experiences to meet customers’ needs. Success requires modern data platforms that make the shift from data management to data insights and, increasingly, to data actions.

TCS Customer Intelligence & Insights (CI&I) customer analytics for BFSI provides actionable AI-ML and data-driven insights that help financial institutions deliver personalized customer experiences at the right time over customers’ preferred channels. CI&I is tailored for banks and insurance providers with out-of-the-box use cases that result in faster time to value. It leverages existing IT investments across cloud and on-premises, avoids vendor lock-in, and enables users to develop and deploy their own additional analytics use cases.

To Learn more, download the 451 Business Impact Brief.