Design Thinking: Taking Software Product Development to the Next Level

Nine principles that address the key aspects of customer delight and innovation

To profitably sustain in the highly competitive software industry, organizations need to come up with disruptive innovations on a continual basis. For this, companies must:

• Embrace design thinking as the overarching product development methodology
• Strike the right balance of customer delight and innovation
• Use technologies such as predictive analytics and AI to make products that stick