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Sohan Prabhu

Senior Consultant, HiTech Business Unit, TCS

Digital Advertising, Blockchain(ed)

Enhance Trust and Transparency across the Digital Advertising Value Chain

Digital advertising today is fraught with challenges. The presence of intermediaries multiplies the probability of fraud. Blockchain can help improve the trust factor among various stakeholders. The enhanced transparency will be a boon for advertisers and publishers alike. Not only this, a blockchain-driven transformation of the digital ad ecosystem will bring to the fore new revenue models.