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Banking on the digital experience

A banks’ ability to compete and retain market share is no longer defined by their physical footprint – customers are becoming mobile, and businesses are becoming more global. Establishing the foundational pillars is critical to build digital readiness, essential for offering digital banking services. An important step in the digital banking strategy is to define an adoption approach. There are predominantly 3 options for banks to enable digital banking capabilities.

  • Proprietary development of digital capabilities (greenfield) that fit the bank’s requirements and integrate seamlessly with existing systems and applications. 

  • Leverage market solutions from the ecosystem and adopt a banking-as-a-service (BaaS) approach for accelerated go-to-market. 

  • Embrace a hybrid approach that combines the greenfield and BaaS models.

This will enable banks to build the right digital experience for the target segments across touchpoints, continuously improve and help move towards becoming a digital only bank.

Debasis Thakur

Senior Business Consultant, BFSI, TCS

Kelechi Anyanwu

Digital Transformation and Business Consultant, BFSI, TCS

Maya Sankaranarayanan

Transformation Consultant and Enterprise Architect, BFSI, TCS

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