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Inefficient use of new digital and social channels in media and marketing results in fractured customer journeys. Organizations employing a large global sales force and SMB companies that want to outsource lead generation must improve return on marketing investment, while optimizing marketing and sales operations costs. Long lead time to market and disparate customer data necessitate the need for real-time commerce and interactive marketing solutions for faster acquisition, onboarding and service management.

TCS Solution

TCS’ Digital Interactive Operations (DIO) drives demand through effective campaigns and improves brand reach by achieving unified communication and maintaining brand consistency.

  • Content and creative operations: Deliver dynamic, personalized content on relevant customer interaction channels such as web, mobile, and social media.
  • Marketing and advertising operations: Offer omnichannel campaigns using digital platforms, data, and content to drive demand and deliver improved ROI. Channel types include email, SMS, SEO, paid search, display advertising and programmatic.
    • AI- and RPA-based process automation: Offers cognitive use cases in content extraction, content curation, language localization, chatbots, among others.
  • Commerce / sales management: Delivers seamless connect of marketing campaigns with digital commerce and sales activities, superior buying experience using real-time data and relevant channels, leveraging leading commerce suites such as SAP Hybris and Magento


  • Faster launch of brands: reduces time-to-market, boosts website traffic
  • Improved lead generation, revenue assurance: optimizes, reduces cost of media channels 
  • Uniform omnichannel customer experience: offers revenue hike from omnichannel optimization
  • Global awareness and localization: provide right customization 
  • Minimal operation cost through automation: powers execution, using AI, robotic tools 
  • Cloud infrastructure: enables ‘as-a-service’ delivery models, ensures fast go-to-market 
  • Robust partner ecosystem for digital techs: offers the best in-class digital solutions 
  • Innovation with AI and advanced analytics: helps customers stay on track with growth goals 

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