The Challenge
In the age of digitalization, banks have realized that conventional methods to attract and retain customers are no longer adequate. They have been forced to come up with innovative ways to shape customer journeys and deliver more value. For this, banks must respond effectively to changing customer behaviors and tackle
challenges regarding compliance and regulations, cost optimization, hyper-personalization, infrastructure upgrade and profit maximization.
The Solution
TCS Customer Intelligence & Insights (CI&I) for Banking is built specifically for improving the customer experience in retail-consumer, small to midsize business (SMB), commercial and corporate banking. Its pre-built use cases sit on an extensible enterprise insights platform that is designed to monitor, manage and optimize the customer experience in real time. CI&I enables banks to better understand their current and potential customers, identify and capitalize on opportunities faster, and build loyalty and value with every customer interaction.
Benefits
- Deepen customer loyalty by delivering hyper-personalized customer experiences
- Boost campaign success by delivering real-time, contextual offers and recommendations
- Increase engagement based on customer preferences, affinities, and predispositions
- Streamline tasks and realizing faster results with pre-built use cases for banking
- Explore cross-sell and up-sell opportunities with real-time next-best offers
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