The Challenge
In an era where buyers spend most of their time on the internet engaging with online reviews, social feeds and advertisements, retailers need to approach customers differently and engage them strategically. To maintain profitability and gain market share, retailers need 360-degree customer visibility and the ability to discover key personas. They must be able to map customer journeys and gain real-time predictive insights to design products and personalize offers that align with customer goals.
The Solution
TCS Customer Intelligence & Insights (CI&I) for Retail is a customer analytics platform that helps retailers deliver personalized, omni-channel experiences. Built on open source, it includes out-of-the-box use cases to improve targeting, increase engagement and enhance the customer experience. TCS CI&I for Retail delivers data-driven insights so retailers can deliver personalized customer experiences. Features include:
- Discover enriched digital personas using qualitative and quantitative data
- Deliver product recommendations across preferred channels based on current trending products and location, “frequently bought together” items, and off-line product recommendations
- Get customer journey insights based on past shopping journeys and end-to-end modeling
- Deliver hyper-personalized experiences based on rules or system-recommended next-best offers and actions
The Benefits
- Improve campaign targeting by developing a deeper understanding of customers
- Uncover opportunities to engage shoppers with popular and profitable customer journeys
- Maximize Return on Investment with open-source components and pre-built retail use cases
- Get Next Best Offers/Recommendations with pattern matching and shopping basket analysis
- Increase customer lifetime value by delivering personalized experiences to build loyalty
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