E-commerce adoption in the automotive industry provides a great way to establish direct customer engagement and increase brand reach. To successfully implement such a platform, it is essential to manage supply chain complexities, enable customer engagement strategy, understand channel conflict, and select right technology platform to support modular business growth. This requires:
- Assessing the revenue potential in digital commerce, adopting the right e-commerce model and selecting end-to-end digital commerce solution.
- Deploying a digital commerce solution that includes: a communication and business layer, a process and functional layer, and an integration layer.
- Adopting a phased approach to implementing the solution by accessing deep implementation expertise.