In the age of digitalization, banks have realized that conventional methods to attract and retain customers are no longer adequate. They have been forced to come up with innovative ways to shape customer journeys and deliver more value. For this, banks must respond effectively to changing customer behaviors and tackle challenges regarding compliance and regulations, cost optimization, hyper-personalization, infrastructure upgrade, and profit maximization.
TCS Customer Intelligence & Insights™ (CI&I) for banking is built specifically for improving the customer experience in retail-consumer, small to midsize business (SMB), commercial and corporate banking.
Its pre-built use cases sit on an extensible enterprise platform that is designed to monitor, manage, and optimize the customer experience in real time. CI&I enables banks to better understand their current and potential customers, identify and capitalize on opportunities faster, and build loyalty and value with every customer interaction.