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Challenge

Consumers today are just as likely to purchase online as in-store, and the future belongs to the retailers who deliver the best personalized, seamless customer experiences across all digital and physical channels.

Unfortunately, many retailers lack the ability to leverage all internal and external customer data and deliver personalized experiences across customers’ preferred channels in real time.

TCS Solution

TCS Customer Intelligence & Insights™ (CI&I) for Retail is an AI-driven customer analytics, real-time CDP, and loyalty management software solution built on an extensible platform with prebuilt use cases for retail.

Know your customers: CI&I customer analytics leverages AI and ML to collect, unify, and analyze enterprise and external data for a deep understanding of customer behaviors, sentiments, and preferences.

Deliver hyper-personalized CX: CI&I CDP makes multi-source customer data available to other systems, turns it into actionable insights, predictions, and next best offers/recommendations for personalized engagement across customer preferred channels in real time.

Build lasting customer loyalty: CI&I Loyalty uses data-driven insights to deliver personalized loyalty programs that build strong emotional connections, inspire customers, and keep them engaged for repeat purchases. 

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Know Your Customers

CI&I customer analytics leverages AI and ML to collect, unify, and analyze enterprise and external data for a deep understanding of customer behaviors, sentiments, and preferences.

Deliver hyper-personalized CX

CI&I CDP makes multi-source customer data available to other systems and turns it into actionable insights, predictions, and next best offers and recommendations for personalized engagement across customer preferred channels in real time.

Build Lasting Customer Loyalty

CI&I Loyalty uses data-driven insights to deliver personalized loyalty programs that build strong emotional connections, inspire customers, and keep them engaged for repeat purchases.

features infographic


CI&I Benefits

  • Achieve faster time to value with pre-built, retail-specific analytics use cases
  • Understand customer behaviors & preferences for improved targeting and offer conversion
  • Build deeper loyalty and increase wallet share with hyper-personalized experiences
  • Engage shoppers with buying journeys proven to increase basket size and profits
  • Maximize ROI with future-proof analytics platform that supports build-your-own use cases
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