Consumers today are just as likely to purchase online as in-store, and the future belongs to the retailers who deliver the best personalized, seamless customer experiences across all digital and physical channels.
Unfortunately, many retailers lack the ability to leverage all internal and external customer data and deliver personalized experiences across customers’ preferred channels in real time.
TCS Customer Intelligence & Insights™ (CI&I) for Retail is an AI-driven customer analytics, real-time CDP, and loyalty management software solution built on an extensible platform with prebuilt use cases for retail.
Know your customers: CI&I customer analytics leverages AI and ML to collect, unify, and analyze enterprise and external data for a deep understanding of customer behaviors, sentiments, and preferences.
Deliver hyper-personalized CX: CI&I CDP makes multi-source customer data available to other systems, turns it into actionable insights, predictions, and next best offers/recommendations for personalized engagement across customer preferred channels in real time.
Build lasting customer loyalty: CI&I Loyalty uses data-driven insights to deliver personalized loyalty programs that build strong emotional connections, inspire customers, and keep them engaged for repeat purchases.