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Tata Steel Europe aspired for an e-commerce platform for Arising material.

Tata Steel Europe (TSE), a long-standing client of Tata Consultancy Services (TCS), wanted to improve inventory-to-cash conversion and optimize the pricing for Arising material. For the uninitiated, Arising material is basically non-prime produce. A wider market for Arising would help TSE convert the stock into cash, improve working capital and gain better value. And so, TSE sought to improve their e-commerce platform to connect with their diverse clientele, and enhance dynamic pricing.


TCS and TSE built an e-commerce store, leveraging contextual knowledge and best practices.

TCS developed and deployed an e-commerce platform leveraging SAP Commerce Cloud, thus enabling Tata Steel Europe to increase the availability, sale, and value of Arising material. TCS and TSE leveraged their industry-specific and contextual knowledge, and implemented the dynamic pricing model, that is based on the Dutch flower auction framework. The solution also leveraged a location-independent agile delivery approach.

The framework helped TSE sell the Arising material on its e-commerce platform, on a first come-first-serve basis at the best possible price; customers were eager to buy the product at the given price with assured availability, otherwise they risked having the product bought by other customers. The solution was able to make the best possible use of Arisings and serve its customer base in the best way.


TSE enabled dynamic pricing to improve inventory-to-cash conversion with value retention.

The solution helped TSE increase the value of Arisings, resulting in increased sales and greater customer satisfaction. TSE managed to unlock a substantial incremental EBITDA improvement.








“We are delighted that the TSE-TCS partnership has optimized our Arising material sales and improved the customer experience at the same time.” – Arno Bolten, Director – Steel purchasing, Tolling and General Sales, Tata Steel Europe.





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