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POINT OF VIEW

 
Manish Mandal

Enterprise Architect, Communications, Media, and Information Services, TCS

Enhance Content Monetization and Customer Engagement with Semantic CMS

New technologies are paving the way for effective content discovery and delivery 

Harness AI, machine learning, and NLP to roll out a next-gen semantic CMS. The system should foster:

  • Easy discovery of content through semantic querying, and structuring of the same for contextual publishing
  • Content enrichment for personalized recommendations
  • Increased reusability and repurposing of existing assets for product portfolio innovation