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A four-step guide to true algorithmic retailing

There is one thing successful retailers have in common, particularly in these uncertain times: a firm grip on data. Retailers have had to pivot at breakneck speed to meet the demands of the lockdown consumer. And those that found it easiest were the ones who took an algorithmic approach.

Algorithms can accelerate digital transformation in retail, reimagine every facet of the business, enhance customer experience, and unlock exponential value. Retailers who seamlessly orchestrate data and algorithms across the value chain, and meet customers’ needs with real-time data-driven decisions will emerge the winners in this new retailing world. So, what does an algorithmic-based strategy look like?

This digital guide provides a four-step plan on how to put algorithmic retail at the heart of your strategy.

Shankar Narayanan

President and Global Head, Retail, CPG, Travel and Hospitality, TCS

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