“A global mobility broker platform that can cater to all elements of the mobility ecosystems and compose predictable journeys would be the way to address the growing demands of consumers rom mobility systems.”
The current world of mobility is a multi-stakeholder system. It is a space crowded with siloed services delivered through dedicated digital exchanges/marketplaces, such as exchanges for ground transportation, EV charging, parking, payment, remote assistance, toll, media, food and utilities, regulations, and so on. People currently approach their journey through these siloed touch points, which, being point-to-point, offer minimal adaptation to the real-time journey context, and limited visibility into the journey value chain.
To become resilient to the changing expectations of consumers, mobility will need to evolve into a dynamic platform to service consumer needs not only during the journey, but before and after it as well. It should be possible to program and control fully autonomous and human-in-loop autonomous mobility systems via software services and APIs. This software-defined mobility will allow for things to be moved physically via software commands. This, in turn, will help in building complex control systems and a system of systems that can sense the physical world, analyse it using AI in the cyberworld, and then actuate or intervene in the physical world to optimize delivery of services. The software backbone would allow multiple stakeholders to share the same mobility platform such that it leads to the creation of new ecosystems and collaboration models across industries. We can think of mobility and transportation becoming a shared, programmable yet resilient infrastructure just like the way telecommunication has become in the last decade. The app ecosystem in the telecom industry allows different service providers from industry verticals like finance, health, utility, manufacturing and education to collaborate and create novel value-added services for consumers. The mobility ecosystem of the future will be no different than the app ecosystem.
In this regard, a global mobility broker platform/s (in the form of a Global Mobility Exchange) that can cater to all elements of the mobility ecosystem and compose predictable journeys would be the way to address the growing demands of consumers. We refer to such a view of an ecosystem-oriented mobility framework as the Intelligent Mobility Exchange (MOBIX).
Opportunities for Enterprises
The business models for mobility, as is usually the case, fall into two broad categories: horizontals, concerned with enabling components and technology; and verticals, which integrate these technologies to supply an end user with a value proposition. The first set of horizontal business models will exploit the advent of better and cheaper sensing technologies. The second horizontal business model will provide scale for mobility systems in data gathering, storage, and curation. The third horizontal business model will provide analytical techniques to convert the data gathered into actionable information. While the focus has been on the first two in the past, mobility, now and in the future, will generate massive opportunities in the third segment.
In the near future, all major enterprises will have their respective MOBIX platforms bundled with a wide range of mobility services, some of which will be general while others will be specialized. Enterprises should focus on creating:
· An equivalent of a telecom SIM card model in the mobility ecosystem
· A transaction model for contemporary MOBIX type platforms to interoperate with MOBIX
Both of the above propositions will enable creation of a competitive ecosystem that will provide a range of MOBIX type options to people. Analogous to the way mobile phone connections work, people should be able to easily switch between different MOBIX type platforms, or combine them to get the best of all.