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Enhancing Data Utilization in CPG


Nagarajan Karuppiah

Head, Business Intelligence and Innovation, Retail and Consumer Packaged Goods (CPG)

Janardhan Santhanam

TCS Lead, Analytics, Big Data, and Information Management, Retail and CPG

Manu Mohan M

TCS Functional Analyst, CPG, TCS

Winning with Data for CPG Companies

Transforming into an insights-driven business with effective data utilization. 

If CPG enterprises apply a four-step approach to capture, consolidate, contextualize, and consume digital data efficiently, they can:

  • Transform into an insights-driven business
  • Enhance responsiveness to market changes
  • Gain and sustain competitive advantage