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Executive Perspective

 

Business 4.0™ Behaviors for Managing Retail Operations During COVID-19

A framework for global retailers to respond to the ongoing crisis

Retailers have a crucial role to play in protecting employee and customer health, in developing practical solutions that will shape the recovery, and in bolstering a sagging economy. In response to the COVID-19 impact on the retail industry, we believe that the Business 4.0 behaviors will drive enterprises to emerge stronger in the post COVID-19 world:

  • Driven by purpose to continue to serve customers while ensuring their employees don’t lose their jobs and their communities are safe
  • Building resilience by being agile, leveraging extended ecosystems, and embracing risk for holistic revival and sustenance
  • Being adaptable to emerging scenarios in the new Business 4.0 era through agility, scalability, and automation
Shankar Narayanan

President and Global Head, Retail, CPG, Travel & Hospitality at TCS

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