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Retail Industry



IDC Outlines Key Success Factors for Digital Transformation in Retail

Digital transformation with predictive analytics builds loyalty and fuels growth.

Every retailer knows the digital revolution has changed the way people shop. And most recognize the importance of “delivering a seamless experience through any channel,” as this IDC research report explains. That’s critical, along with using digital technologies, including predictive analytics, to deliver the “best experience” to increase customer loyalty and drive revenue and profit growth.

  • Achieve a deeper understanding of customers

  • Focus on customer engagement

  • Think omni-channel and digital all the time


Leslie Hand


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