The future of banking will pivot on connected ecosystems to enable better customer journeys. Banking is increasingly being seen as incidental to customer journeys and delivering an invisible and frictionless banking experience is fast emerging as an imperative. Fintech startups have already taken steps in this direction by enabling friction free, invisible banking experiences.
So, how do banks handle non-traditional competition from new entrants who are winning customer mindshare by delivering experience-centric banking? By fostering a culture of innovation in banking and rapidly translating groundbreaking ideas into action to deliver innovative outcomes.
In this interview with American Banker, V Ramanathan, Chief Technology Officer, Banking, Financial Services, and Insurance, explains how financial institutions can introduce innovation in banking. Watch this video to learn about:
Importance of innovation in banking and what it means
Impediments to innovation and how the best outcomes can be realized
Role of collaborative ecosystems in translating innovative ideas into action
Customer expectations and their role in digital transformation in banking
Watch the video now