Centralized Product Catalog for Platform-centric Positioning

Consolidate and centralize fragmented catalogs to enhance customer experience

Subscription-based businesses must integrate product data silos for simplified, agile IT systems, in order to:

• Bundle core and partner services: Smoothly combine core and partner offerings for effective platform orchestration and dynamic service provisioning

• Enhance channel experiences: Build a single product information database for all channels to boost customer experiences

• Deliver mass personalization: Let subscribers create customized products with automated recommendations

• Reduce time-to-market: Roll out new products faster by shortening the ‘ideate to launch’ lifecycle

• Ensure zero touch fulfillment: Integrate divergent product catalogs to provision on-demand services