TCS 2021 Global Leadership Study
Where, How and What Leaders Will Compete With in the New Decade
How North American Senior Leaders Are Balancing Innovation and Optimization
Although Senior Leaders are predicting new digital offerings, new digital competitors, and new ecosystems will impact their organizations in the next five years, our study findings show most North American Senior Leaders are focused on business-as-usual in how they’re actually addressing the future.
In this report, you’ll uncover unique insights about how large enterprise Senior Leaders in Canada, Mexico and the U.S. compare in addition to individual country analysis about how each is building their strategy around innovation and optimization in four key arenas.
Specifically, we asked them:
“How do you plan to balance innovation with optimization from now through the mid-2020s?”
Read the North America regional report:
Read the country-specific North America reports here:
Essential Takeaways from North America respondents
Senior Leaders recognize that continued growth and profitability will likely come from new collaborators (even competitors), new digital offerings, and new industries and ecosystems
Senior Leaders predict innovation and a customer & employee centricity need to drive their culture more than shareholder value
In an increasingly digital business environment, Senior Leaders predict many areas of the organization will be subject to cyberattacks
Most Senior Leaders predict that optimization will be more important than innovation for organizational growth and profitability between now and 2025