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Integrated Customer Experience Management for High Tech Industry

WHITE PAPER

 
Vijay Muttur

Head, Enterprise Transformation, HiTech Business Unit, TCS

Winning in the Age of the Customer

Integrated Customer Experience Management for the High Tech Industry.

Changing marketplace realities make it difficult for high tech companies to deliver a differentiated customer experience.

A well-designed Customer Experience Management (CEM) strategy can help firms:

  • Leverage digital technologies in real time
  • Convert prospects into advocates
  • Drive down costs and stay competitive

It’s time to reach customers across the entire customer experience ecosystem.