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IoT in CPG


Pratap Kumar Pattanayak

Domain Consultant, Digital Marketing Practice, Consumer Packaged Goods, TCS

IoT in the CPG Industry

Reimagining brand experience and consumer engagement through IoT.

According to Gartner, Inc. 25 billion connected things will be in use by 20201.

CPG companies are likely to benefit the most as IoT can help them:

  • Provide better consumer experience

  • Gather better consumer insight

  • Reimagine communication processes

[1] Gartner, “Gartner Says 4.9 Billion Connected “Things” Will Be in Use in 2015” (November 2014), accessed January 5, 2016,