KLM wanted to tap social media platforms, apart from its website and mobile app, for customer service.
KLM Royal Dutch Airlines wanted to tap social media platforms, apart from its website and mobile app, for customer service. To attract the millennials and retain other customer segments, KLM wanted to deliver omni-channel customer experience across its website, mobile app, and social media channels. It needed to upgrade existing website and IT systems for AI-enabled functionalities and personalized intuitive interfaces across channels. To maximize its reach, the company wanted to build and offer customer service functionalities in messaging platforms on social media channels such as Facebook, Twitter, WhatsApp, and WeChat.
Enhanced customer experience through Social Media Hub
TCS worked closely with KLM to create a Social Media Hub. The TCS team designed, developed, tested, and deployed application programming interface (API)-based solutions to action a range of services on social media messaging platforms. These micro-service features were robust, secure, scalable, and automated. These were integrated with KLM’s existing IT set-up to ensure a seamless, omni-channel experience. The application-based modular approach provided responsive layouts and allowed a faster time-to-market.
Now, booking tickets, choosing a seat or meal on a KLM flight – all can be done on any of these channels.
With Social Media Hub, KLM was able to attract the millennial customers and earned the reputation of being a ‘social media airline’. This helped KLM not only transform customer service, but also enter into partnerships with tech giants such as Facebook, Google, and WhatsApp for exclusive promotions. It was a differentiator and gained competitive advantage in the market for KLM.
TCS and KLM developed many first-of-its-kind AI-enabled functionalities, which are adding to the KLM revenues directly. Digital transformation and automation have also resulted in unprecedented efficiency, agility, and scalability in KLM’s operations and reduced cost.