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Customer Experience Management Platform for Superior Customer Experiences

Architecting a holistic, analytics-led customer experience management platform

As consumer expectations evolve, it’s time enterprises build a customer experience management (CEM) platform capable of:

  • Aggregating customer data from across channels and products to gain a 360o view
  • Targeting segments with the right mix of products
  • Monitoring, measuring, and maximizing customer profitability
  • Managing retention strategies
  • Building and executing campaigns to improve marketing ROI
Girish Phadke

Technology Head, Microsoft and Cloud Platforms, Alliances and Technology, TCS

Siddhartha Ghosal

Enterprise Architect, Alliances and Technology, TCS

Satish Chaudhari

Business Development Manager, Alliances and Technology, TCS


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