MM+M hosted a roundtable discussion in partnership with TCS Interactive Life Sciences. The discussion was centered around digital transformation and the gap between a brand’s customer experience and new technologies, strategies, and methods.
At the roundtable, industry leaders gathered to share insights on how brand marketers can meet the demands of the growing innovations in the digital world.
In today’s era of digital transformation, data and technology are at the forefront of personalization and experience. To meet the clients’ ever-changing needs, it is crucial for agencies to keep up with this pace.
The eBook ‘Supporting pharma's digital transformation’ by MM+M and TCS Interactive Life Sciences, summarizes the roundtable. It explores the importance of major shifts and how they affect relationships and working experiences between life sciences companies and agencies. It also demonstrates how the agencies of the future will provide personalized and purpose-driven experiences with simplicity to empower clients to better engage with customers and employees.