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Liquid Intelligent Technologies Optimizes Sales Processes

TCS drives digital business transformation with Salesforce and CloudSense CPQ solution

Liquid Intelligent Technologies
Salesforce-led Business Transformation


Liquid Intelligent Technologies wanted to optimize its sales processes to meet customer expectations

The leading African communication solutions provider wanted a digital business transformation to increase market share and become a leader in the telecom and technology domains. To stay relevant and efficient, it needed to optimize its sales processes by standardizing and automating its configure-price-quote (CPQ) process, and implement a faster go-to-market strategy for new offerings. Liquid Intelligent Technologies had a vision to enable a single sales platform for all its operating companies, centralize product catalogs, introduce new products, and find a way to capitalize on its existing investments in the Salesforce platform.



TCS leverages Salesforce and CloudSense expertise to reimagine customer sales processes

The solution was designed to leverage the client’s existing Salesforce capabilities to avoid redundancy. The existing sales processes and product offerings were reshaped to make them seamless while allowing for greater flexibility and future replicability. TCS consolidated the catalog and restructured Liquid Intelligent Technologies’ products through the CloudSense CPQ implementation.

This allowed the end customer to get faster feedback and a better sales experience. The manage, add, change, delete (MACD) process was optimized for easy management of existing customer services. TCS automated key features such as customer order form approval and digitized customer consent processes by enabling the Click 2 Approve feature. The solution improved the company’s user experience by upgrading their existing Salesforce platform to Lightning.

This project also required TCS to seamlessly migrate nearly 100,000 customer services from Salesforce to CloudSense using TCS’ SFDC-CS migration utility. In addition, TCS’ Secure Borderless Workspaces™ (SBWS™) ensured secure access to work environments and maintained confidentiality without any business disruption during the pandemic.


The technology company has been able to increase market penetration and drive revenue growth

With TCS’ solution, Liquid Intelligent Technologies has improved customer experience by unifying the product catalog and implementing an enhanced, transparent, and replicable sales process.

  • $1.5 Mn faster revenue realization in the first month of going live
  • Faster sales cycles and seamless customer experience

0.5 hours

Reduced order processing time from ~2 days


Person-hours saved every month

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