An epic run
On October 2, 2022, the sporting world’s focus will shift to the British capital, for the 41st TCS London Marathon 2022. Around 50,000 runners are expected to gather at the starting line in Blackheath. The historic 26.2-mile route, which culminates at The Mall, will take runners past some of the city’s most famous landmarks, including The Cutty Sark, Buckingham Palace, and Tower Bridge.
In a precursor to the London Marathon on Oct 2, the TCS London Marathon Running Show will be held from September 28 to October 1 at ExCeL London. More than 50,000 runners are expected to take part in the run, London’s largest ever. And on October 1, the TCS Mini London Marathon, will, for the first time ever, feature a 1-mile and 2.6 km mass participation for schools.
The TCS London Marathon has come a long way since the inaugural race in 1981. More than a million people have crossed the finish line since then, and over £1 billion has been raised in charity.
Along the way have been several inspiring feats from athletes, including breaking world records as many as six times. The men’s course record was set in 2019 by Kenya’s Eliud Kipchoge, a four-time winner of the event and arguably the greatest marathon runner of all time. Great Britain’s Paula Radcliffe still holds the women's course record, which she set in 2003. Marcel Hug set the men’s course record in the wheelchair race in 2021, while Manuela Schär set the women’s record that year.
TCS first developed the official mobile app for the London Marathon in 2016. Following the pandemic in 2020, TCS fashioned the app to support the first virtually held marathon. It brought together 38,000 people across the globe as they competed remotely and got the marathon a Guinness World Records title for ‘Most users to run a remote marathon in 24 hours’. The 2022 edition of the TCS London Marathon app will be no different. The 2022 edition of the TCS London Marathon will be no different. Every participant, virtual or in-person will be in the running (quite literally!) for a medal.
The app will re-energize and inspire virtual participants during the run, with soundtracks and the Belief Booster feature. The latter let’s participant families and friends in on the excitement too, allowing them to send out messages of encouragement to participants. Several of these will be flashed on giant screens at the finish line.
Running becomes the cause
TCS’ innovation in the digital space is making the London Marathon even more accessible and inclusive, uniting communities, amplifying fundraising, and inspiring more people to stay active.
We join forces with City Year, a charity dedicated to reducing education inequality in some of the UK’s most disadvantaged communities. Furthermore, the 2022 edition of the TCS Mini London Marathon will raise funds to help the charity continue its work. Fundraisers will be held in schools across the UK between September 26 and October 21. In a unique initiative, TCS will reward every child who finishes the event by offering £10 to their schools to help enhance PE or IT equipment.