A Machine-First Approach to Product Support Operations

Automated systems in product support can enhance user experience

The pandemic has made automation a priority for enterprises. Along with a machine-first approach, automation is essential for large product support operations, as it can help users resolve issues and offer intelligent organization-level insights. Product support involves many steps, with high manual intervention. To address these issues, this paper recommends four phases for ticket resolution:

• Proactive assistance: Users can resolve issues themselves before they log an incident.

• Auto case enrichment and triage: Through automation, tickets are assigned to the relevant support team and additional information on the incident is gathered from various systems.

• Auto resolution: Tickets are resolved with automated standard operating procedures and guidelines.

• Intelligent insights: A dashboard offers real-time insights by monitoring data from the previous phases.

A machine-first approach for product support operations can enhance customer experience and improve brand value.