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Social Product Development

White Paper

 
Vijaya Kumar B

Domain Consultant, Innovation and Transformation Group (ITG), Manufacturing, TCS

Payal Khandekar

Domain Consultant, ITG, Manufacturing, TCS

Reducing Time to Market through Social Product Development

Harnessing the wisdom of the crowd to co-create value for products and processes.

By using a social product development platform, organizations can leverage crowdsourcing, gamification, social listening, collaboration, and analytics to:

  • Tap workforce beyond the firm to ideate

  • Move quickly from ideas to monetization