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Maximizing Extended Enterprise Content Solutions for Business Transformation

 

Chitra Dwarakanath
OpenText CoE lead at TCS
13 June 2018

According to AIIM, nearly 61 percent of employees work in an environment where information from disparate departments and sources is isolated from various business processes. This content without any context is therefore useless in terms of deriving insights, improving efficiency and throughput. About 70% to 80% percent of all information exist in an unstructured format, continue to grow and elude organizations. In 2018, this is likely to change.

Data creation will continue to grow exponentially as a huge number of sensors will bring in machine data adding context to the existing data. Not to mention the usual colossal data generated by smartphones, computers, and other such devices. This provides an excellent opportunity for enterprises to extract maximum benefits by integrating the content with their core business processes. 

An effective enterprise content management (ECM) solution integrated with business processes transforms content services into a strategic enabler that propels your business growth. Extended enterprise content solutions expand the value by closely integrating the content with the context of the business process. The close integration of content with context can be achieved by integrating ECM and the business suites of ERP, CRM, SCM, PLM, HRM and even custom applications. This integrated approach can help you automate, optimize and re-innovate your business processes at a higher level. These solutions are clustered along specific areas allowing Line of Business (LoB) executives to focus on their particular need, while deciding for an integrated enterprise-grade solution at the same time.

When does your organization need an extended enterprise content solution? 

  • Do you have problems managing the growing volume of unstructured content?

  • Does your leadership log into multiple applications to find business documents to make decisions? 

  • Do you need to access content from business applications?

  • Do your employees spend a great deal of time searching for content to make decision through your business applications? 

  • Do you need 360 degree integration between ECM, business suites of ERP, CRM, and collaboration tools such as O365?

  • Is there a need for records management on ERP or CRM content? 

  • Is there a need to archive or clean up the historical content in lieu with transformation to SAP S4 HANA?

If your answer to most of the above questions is yes, it is time to think seriously about having an extended enterprise content solution. 

Extended enterprise content solutions help to maintain the context for business users who spend most of the time on leading applications such as SAP, CRM, HRM, Success Factors, and Salesforce.com. Business users can access content from their preferred applications. By integrating process applications with content systems, business users aren’t required to search through a separate content repository and navigate the content metadata. Instead, they access content repositories through the familiar business apps they use most of the time by keeping content repositories simple and easy to use. Content is viewed with context and brings in significantly more value when it’s viewed within the framework of whatever business process or object it relates to.

Extended enterprise content solutions create exponential value for businesses 

Businesses can realize exponential value by:

  • Improving the decision making process and operational excellence and efficiency 

  • Boosting the productivity and accelerate business decisions

  • Gaining a complete view of customers thereby providing a unified customer experience 

  • Bridging the silos and enhancing the business flow across the enterprise

Extended enterprise content solutions enable enterprises to leverage the ecosystem, harness abundance, and mass personalize their offerings 

A 360 degree view on the content linked to the business processes can help enterprises break silos within various departments inside as well as improve collaboration with their extended ecosystem such as suppliers, contract workforce, and other stakeholders. Finance, HR, and asset management are some functions that can greatly benefit by this integration of ERP, HRM applications with ECM. Native integration of content with applications reduces the deployment time. Supply chain, production, marketing, customer service, and sales are other functions where enterprises are observing significant business agility from an integrated view of core applications and content. Content archival and platform consolidation features of such extended enterprise content solutions significantly reduce the time spent on locating one version of truth. This has enabled enterprises in industries such as utilities, and manufacturing to meet their goals of improvement in operational excellence and compliance.

Enterprises intent on customer engagement, so much so that they mass personalize their offerings to a segment of one, can gain by integrating CRM and other customer support applications with ECM. The retail industry often links content from their omni channel customer touch points with business applications to gain deeper insight into customer preferences and serve them better with targeted offers. 

Enterprises can embrace risk by integrating their content with their business processes

An enterprise can greatly minimize risk by: 

  • Maintaining the content integrity while improving information accessibility and therefore productivity of workforce

  • Enabling employees to access content from leading applications and not directly from the centralized repository 

  • Gaining a complete view of customers thereby providing a unified customer experience

  • Applying automatic records retention rules through the policies and attributes of leading applications 

About the author(s)
Chitra Dwarakanath
OpenText CoE lead at TCS

Chitra Dwarakanath has close to two decades of experience in information technology with specific focus on enterprise content management. As OpenText CoE lead at TCS, Chitra is responsible for strengthening the OpenText content management practice across various industry verticals. She manages competency development, presales and business development, strengthening delivery bandwidth, and partnership for OpenText suite of products in TCS.

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