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27 December 2018

·    Tata Consultancy Services’ ROI by DesignTM called as a differentiator in the marketplace

·    TCS among the top 3 brands in the global UX/UI market with estimated market share at 12.7% [Accenture (13.6%), IBM (13.3%)]

·    TCS named as a leader in NelsonHall NEAT report

Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has been recognized as one of the top three global brands in the NelsonHall’s UX-UI services market analysis report.

Figure 1: UX-UI Services NEAT-Overall

According to NelsonHall, the current global UX-UI services market is valued at ~$5,308m. The UX-UI market is estimated  at 15.4% CAGR and is projected to reach ~$10,956m by 2022. TCS’ estimated market share is 12.7% [Accenture (13.6%), IBM (13.3%)].

NelsonHall estimates ~40% vendors have established dedicated practices focused on quantifying the business case for UX-UI investment. Among these is the TCS’ ROI by DesignTM offering which has a pre-configured set of metrics for each industry. The report has a special mention of the TCS Digital Reimagination Studio as a dedicated creative space in high impact locations. Set up in Santa Clara, California, the studio has included several key components that are specifically built to drive design thinking.

The global UX-UI market is witnessing a sharp rise across all industry verticals with finance, retail, and telecom and media recording the highest engagements. The TCS Digital Reimagination Studio is specifically developed to boost creative thinking and inspire new designs, in-line with TCS’s ROI by DesignTM offering. The studio is equipped with the state-of-the-art tools and technology to enable TCS deliver to its customers  designs and experience of the highest standard.

In the recently released NEAT report by NelsonHall on the UX-UI market, TCS has been named a market leader based on various factors. The numerous strengths, which include providing value for money solutions of industry-leading standards, and the dedication showcased by TCS by continuously evolving with the market, as well as substantially investing in new technologies has resulted in TCS being named a market leader in the UX-UI market.

Sunil Karkera, Global Head, TCS Interactive, TCS Consultancy said, “We at TCS are very honored to be recognized as a leader in NelsonHall’s UX-UI NEAT Report. This recognition serves a testament to our commitment to investments in providing the best design and digital experience for our customers. Our ROI by DesignTM offerings and design collaboration platform have enabled us to provide differentiated UX-UI services to our customer. To be recognized in the UI-UX design industry is evidence that our continued focus on customer experience and our design vision have reached new levels of distinction in the market. Great design, while very difficult to achieve, results in a unique user experience that is personalized, simple and effective. This is key to winning in the digital economy.”

TCS Interactive unit anchors the UI-UX services. TCS Interactive has over 4,000 employees across its locations spanning skills including design thinkers, service designers, creative directors, experience designers, content strategists, copy editors, videographers, 3D specialists, augmented intelligence/mixed reality engineers, digital marketing platform engineers, and UI/UX engineers. The workforce is located in India as well as various global locations.

TCS Interactive has undertaken design collaborations and strategic tie-ups with academic institutions owing to increasing expectation from the UX-UI services of IT service providers and to the need to serve its clients better. It has also strategically categorized its offerings into Design, Content, Digital Marketing, Digital Commerce, and Digital Channels.

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