TCS Optumera™ Unified Price, Promotion and Markdown Optimization
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Products and platforms
TCS Optumera™
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TCS Optumera™: AI-Powered Strategic Intelligence Platform for Retail
TCS Optumera™, an AI-powered retail-connected strategic intelligence platform, helps drive strategic and data-driven decisions across the retail value chain.
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Macro Space Optimization - Maximize revenue with same limited retail floor space by efficient macro space planning and optimization, with TCS' Optumera.
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15 Feb 2017
TCS Optumera™ Macro Space Optimization solution makes curbside pickup easier for retailers and helps them reimagine customers’ shopping experiences. Know more.
Solution
18 Jul 2022
Industry
Retail
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Omnichannel CX and Intelligent Innovation – The Future of Retail
Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
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Agentic AI can become a coworker and help retailers tackle disruptions and drive human-AI collaboration to build adaptive, resilient supply chains. Learn more.
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Struggling to optimize pricing strategies for fashion? Improve margin and drive personalization with AI-powered pricing systems.
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Highlights
TCS Optumera Unified Price, Promotion and Markdown Optimization harnesses AI to analyze how price elasticities impact revenue. This is done by evaluating 1,000+ factors that impact business KPIs and autonomously recommending price changes. By taking a cross-channel approach and simulating multiple scenarios, the solution identifies sales and growth opportunities.
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Challenge
With the shifts in consumer behavior, unpredictable demand, stressed supply chains, and growing competition, it is imperative for retailers to make innumerable pricing decisions in an integrated manner to drive positive price perception, market share, and profitability. Constrained by limited budgets, they struggle to strategize and manage every aspect of pricing throughout the product life cycle for both short-seasonal products and multi-year basic replenishment items.
Solution
TCS Optumera Unified Price, Promotion and Markdown Optimization leverages AI to improve business KPIs and autonomously recommends price changes.
Autonomous data-driven decision making: Leverages AI to drive dynamic pricing decisions
Unified framework: Adopts a unified approach to pricing across all lines of business
Always-On optimization: Continuously identifies opportunities for margin or sales growth, and changes item prices accordingly
Configurable, standardized rule sets: Offers a wide set of rules such as competitor price distances, item linkages, and margin rules at a granular level
Configurable dashboard: Provides user configurable dashboard, reports and alerts to support analytics
Benefits
Execute omnichannel pricing autonomously
Adopt customer-centric pricing
Balance promotions with base pricing
Define item strategies based on price and promotion sensitivity
Estimate price elasticity
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