Personalization is no more about addressing customers by their first name. Customers expect one-to-one attention and support right when they need it in their customer journey; they also expect retailers to understand their intent. Retailers need to make every customer feel special and deliver authentic moments and support at every interaction without looking overzealous. Driving personalized customer experiences at scale in a spaghetti-like purchase journey for millions of customers can be challenging.
TCS Optunique™ is an AI powered enterprise personalization solution that enables unified, hyper-personalized experiences in real time. It drives Customer Lifetime Value (CLV) by delivering seamless experiences for every user, every time with contextual recommendations across their omnichannel journey.
With TCS Optunique, retailers can:
Deliver consistent one-to-one experiences at the right touchpoints
Define unified personalization goals through an intelligent goal-based interface and avoid shopper fatigue
Enable intent and context-based personalization at scale for known and unknown users with 720-degree profiles
Drive seamless integration with any channel and deploy within 4-6 weeks
10% upshift in the customer base from anonymous users to loyal customers
20% reduction in page exits and cart abandonments
25% uplift in conversion
20% reduction in overall marketing spend
75% decrease in customer churn