Drive integrated merchandising decisions with AI-powered optimization
The merchant’s role has become increasingly complex. As consumers adopt omnichannel shopping, merchants need to extend the same online personalization and digital customer experiences to their stores as well. This requires weaving in the context and shopper preferences to the store experience. However, merchants are unable to sift through the plethora of data sources to unlock the preferences of each customer/household, and drive better, customer-centric strategies.
The digital merchant is an emerging concept that involves a data-driven approach. It helps drive concurrent optimization and enables merchants to make strategic decisions across the value chain while understanding the impacts and trade oﬀs. Arming merchants with a personalized, AI-powered assortment, space, and price optimization will simplify their life and enable them to become advanced strategists instead of data wranglers.