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TCS 2019: CMO Study


Stage 1 Awareness Report: Attracting the Digitally Distracted Prospect

Sunil Karkera
Global Head, TCS Interactive
James Wheless
Global Managing Partner, Consulting & Services Integration, Tata Consultancy Services
Lakshmi Ramesh
Head, Media Center of Excellence, Cognitive Business Operations, TCS
Lisa Fairbanks
TCS Product Management Leader Customer Experience Strategist and Customer Analytics Innovator

Discover how top-performing CMOs use and plan to use digital technologies across multiple communications channels in the Awareness stage of the brand experience to provide more value to prospects and higher revenue to the business.

Get key highlights from the TCS CMO Study about how leading marketers personalize communications in the Awareness stage.

How Retailers Are Digitally Personalizing Content to Create Market Awareness

How Travel, Transportation and Hospitality Companies Are Digitally Personalizing Content to Create Market Awareness


Krishnan Ramanujam:The Digitally Personalized Brand Experience: Welcome to the TCS Chief Marketing Officer Study




Akhilesh Tiwari: Focus of our New CMO Study: Keeping The Customer Mesmerized Through Digitally Personalized Brand Experiences




Jim Wheless, Mark Conzone and Navin Mithel: Avoiding “Creepy” by Balancing the Risks and Rewards of Personalization




Prabhakar Karamsetty: Why Digital Marketers Should Be More Active in Customer Support





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