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Reinventing Customer Experience through IoT and Analytics

Using product usage data to serve customers better

High tech customers are becoming increasingly demanding, and it is no longer enough to compete based on price and product features in the digital era. With their ability to generate deep product usage insights, IoT and analytics will be key to reinventing existing business models and delivering differentiated value proposition to customers

Dr. Anupam Kulshreshtha

Business Analytics Lead, Hi Tech Digital and Enterprise Transformation group, TCS

Kedar T

Business Analyst, Hi Tech Digital and Enterprise Transformation group, TCS

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