N Brown was established in Manchester in 1859, a time when the city’s cotton mills were the beating heart of the global textiles industry. While much of the garments industry has migrated east to Asia, N Brown has grown and diversified, aided by technological advances introduced throughout its 160-year history.
The company started out selling clothing from mail order catalogues where customers would pay for items on installments. Fast forward to 2021 and it’s a fully digital fashion retailer with five distinct brands offered via e-commerce platforms. Throughout all this change, N Brown has stuck to its core values. Its inclusive ethos is built on a ‘fashion for all’ philosophy – the company offers stylish clothing for people of all ages, body shapes and income levels.
A customer-centric digital transformation
As is fitting for a company that grew up in the world’s first industrial city, N Brown has always been an early adopter of new business and retail technology.