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The pandemic has highlighted the fragility of complex global supply chains. To transform quickly into a strong and an autonomous chain, the sector must learn from the control tower in the airline industry that provides real-time visibility and decision-making capability.

The modern retail supply chain will benefit from a control tower-driven approach by continuously considering intricacies and dependencies across parameters. The resilient supply chain must also be driven by intelligent alerts and scientific interventions.

A control tower supply chain implies:

  • 360-degree intelligent view of all entities in the chain
  • Smart decision support with tailored scenario modeling and contingency planning
  • Cognitive decision automation

The supply chain control tower must gradually become the cockpit from where the retailer is able to view, manage and improve upon all aspects of the chain.

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Prasanna Iyengar

Consulting Partner, Retail Supply Chain, TCS

Dheeraj Shah 

Global Head - Business Transformation and Supply Chain Management, Retail, TCS

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