The International Business Awards (IBAs) are the world’s premier business awards program. The 2021 IBAs received entries from organizations in 63 nations and territories across multiple categories. TCS OmniStore was recognized for its ability to de-duplicate commerce capabilities in an enterprise, resulting in a ‘one commerce’ system for retail POS (point of sale), e-commerce, call center, mobile apps, or autonomous checkout.
TCS OmniStore drives unified customer journeys by seamlessly catering to new channels and brand expansions. It enables seamless omnichannel retail and drives endless possibilities across a customer journey—from offering the convenience of picking up or returning an online order at the store to near-miss promotion alerts to offering an irresistible discount on a ‘wishlisted’ item at the store. With its inherent microservices architecture and fluid technology stack, TCS OmniStore offers enterprises enormous freedom and flexibility to reuse their existing infrastructure and leverage enterprise capabilities to build apps and roll out new capabilities quickly without worrying about channel constraints. The platform is embedded with fraud detection, extreme personalization, autonomous cashier-less ecosystem, predictive returns and productivity options, self-healing, and other features. Commerce APIs, when combined with inputs from beacons, RFID, and other sensors and devices in store, correlate the inputs and deliver real-time insights to store associates.
“The ability to anticipate customer journeys to drive value and convenience across the path to purchase is becoming a strong differentiator. Our future commerce platform TCS OmniStore allows retailers to not only influence customers but also make them feel special and engaged. This award is a testament to our focus on value-driven innovation and serves as an impetus to explore how to simplify the lives of retailers and customers further,” said Shankar Narayanan, business group head, CPG, Travel and Hospitality, at TCS.
“TCS OmniStore is an AI-powered future commerce platform, trying to have one experience for all checkout experiences whether it is in store or on the apps. Its goal is ambitious and deserves some accolades for being on track with such a big goal.. Good idea to build a ‘one ecommerce’ system with all capabilities required in post-pandemic era. Well executed, and good customer satisfaction!.” — The judging panel