Challenge
As enterprises look to transforming their sales and marketing portfolios, customer engagement can be affected due to misdirected targeting efforts and duplication in marketing campaigns. This can result in unnecessary marketing costs because the same customer pool is being targeted multiple times. Further, the absence of a unified customer view and aligned multi-channel marketing efforts can decrease conversion rates and lead to high customer churn. Customers also become disengaged when targeted for the wrong product, reducing customer loyalty, and making the campaign less effective.