State Bank of India Bank is on a mission to improve the experience of its stakeholders.
State Bank of India (SBI) offers an array of services to its vast clientele across 25,000+ branches and 32 countries. SBI’s branches have traditionally served as the most popular and primary customer service touch-points.
However, SBI wanted to empower its customers to avail services through digital channels—while inside a physical branch or on the move. SBI also wanted to tap the vast unbanked masses of India and drive financial inclusion.
SBI has always had a loyal customer base and high brand recall, but to effectively engage with gen next, they needed a digital transformation.