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Scandinavian Airlines (SAS) selects TCS as its Strategic IT Partner

  • Five-year deal is part of a larger initiative to improve competitiveness at the SAS group
  • Cloud-based solution to bring significant efficiencies and simplification across the technology stack
  • Multi-year, multi-million deal to make SAS more competitive for the new digital wave

Stockholm | Mumbai, September 10, 2013: Tata Consultancy Services (BSE: 532540, NSE: TCS), the leading IT services, consulting and business solutions organization, announced that it has been selected by SAS, Scandinavia's leading airline, to help transform and optimize its IT processes, applications and infrastructure. TCS will implement its proprietary cloud-based solutions to simplify and standardize the SAS IT landscape. The initiative is a part of the SAS “4 Excellence Next Generation” strategy, aimed at improving the competitiveness of the SAS Group. Through this partnership, SAS will also tap into TCS’ Aviation and Digital Innovation Labs to develop solutions addressing the needs of the new digital consumer.

“We are very pleased to enter into a long-term partnership with Tata Consultancy Services, a proven supplier of global expertise in technology and experience in the aviation industry. It is a significant step that will enable SAS to achieve significant goals within the “4 Excellence Next Generation” strategy. TCS has built a strong reputation as a partner that drives simplification and business enablement. This agreement will strengthen our long-term competitiveness and enable new digital solutions to drive growth.” says Hans-Petter Aanby, CIO, SAS Group.

Amit Bajaj, Head, North Europe, TCS, said, “TCS is pleased to be selected as a strategic partner in SAS’ transformation journey to address the new paradigm in the aviation industry, which is characterized by intense competition and demanding customers who are increasingly going digital.” He added, “Having recently being selected for several transformational engagements such as TDC in Denmark, Posten in NorwayNokia in Finland and SAS in Sweden and the Nordic region at large, TCS has emerged as a clear partner of choice for Nordic companies looking to reinvent themselves in this new digital age.”

Present in the Nordic region since 1991, TCS has continuously invested in the market locally to deliver consistent results to its customers. TCS’ Nordic operations comprise over 5500 professionals working across SwedenFinlandNorwayDenmark andIceland, servicing leading Nordic companies. Its scale of operations has doubled since 2010 in the region with significant increase in local hiring. TCS has been selected as the Nordic leader in customer satisfaction across various surveys for the fourth consecutive year.

“TCS is one of the rare companies that have been able to manage an excellent rate of growth, while retaining its customer satisfaction levels at the highest levels. Their ability to perform consistently has led to customers rating them at the highest level in the Industry in the Nordic region and across Europe. It hence comes as no surprise that many Nordic firms are selecting them as a partner to drive their crucial transformation initiatives,” said Jef Loos, Head of Sourcing – Europe, Whitelane Research.

About Scandinavian Airlines
SAS Scandinavian Airlines is Northern Europe’s leading airline with more than 1100 daily departures to 136 destinations in Scandinavia, Europe, the US and Asia. SAS offers a wide range of innovative travel solutions in order to make customers’ travel as time efficient and smooth as possible. SAS has a world class punctuality as one in five most punctual airlines in the world for the fourth year in a row. For more information, please see

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT,  BPSinfrastructure,  engineering  and  assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 285,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

SAS Media Contacts

SAS Corporate Communication
Phone: +46 8 797 2944

TCS Media Contacts



Phone: +91 22 6778 9999

Europe / UK

Email: |

Phone: +32 22821927 |+44 078 418 92227


Email: |

Phone: +45 20 10 44 20 | +45 53 61 02 00


Email: |

Phone: + 91 22 6778 9078 | +91 22 6778 9081

USA / Canada


Phone: +1 646-313-4594

Asia Pacific


Phone: +65 9139 3668


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