On a Sunday morning late January this year, the streets of Mumbai resounded with a thousand footfalls. Close to half a million people came together – each with their own inspiring stories of invincible determination and personal victories – for the 2018 Tata Mumbai Marathon.
The single largest philanthropic sporting event in Asia, the marathon saw more than 44,407 people from over 30 nationalities participating. And inspiring them all to raise the proverbial and literal bar was six-time world champion pole vaulter (and the international event ambassador for this year’s marathon) Sergey Bubka.
Inspiration was celebrated in a big way by TCS, which took over as title sponsor of the race this year. Full marathon finishers got a specially designed Inspiration Marathon Medal, which split to reveal two distinct medals – one for themselves and another for the person who inspired them. Over 1,900 TCS associates also ran to raise money for SRCC, an organization that works for differently abled children.
As part of its commitment to wellness, community health, and technological innovation, TCS supports several key marathons across the globe, including the TCS New York City Marathon, TCS Amsterdam Marathon, and the TCS Lidingöloppet in Sweden. Apart from sponsorships, the company also extends its technological expertise towards the development of official race apps.
The app created by TCS for the Tata Mumbai Marathon witnessed record downloads this year. Its standout features include detailed course maps and real-time runner tracking. Runners could also view an estimated finish time based on their split timings, while their supporters could track them (and nineteen other runners!) along the route. People also received alerts as soon as their favorite runners finished the race. The app provided ample information about the event, as well as the city and its weather.
While on the weather, race ambassador Bubka provided the last bit of motivation to the runners as they prepared to take on the city’s famously sweltering climate. On race day eve, he told audiences that everyone on the road the next day would be braving the same conditions – the race, after all, begins in the mind.