SPORTS SPONSORSHIPS

Tata Mumbai Marathon 2019

TCS gives back to the community through its long-standing partnership with the landmark race.

In late January, the magic of distance running came alive once again with the Tata Mumbai Marathon 2019 (TMM 2019) – Asia’s largest marathon. The 2019 edition saw 46,414 runners from across the city, country and world (representing 58 nationalities) come together to celebrate the spirit of fitness and community.

From elite runners to amateurs, and from seasoned marathoners to first-timers, everyone was in high spirits at the start line. But it wasn’t just the Full, Half and Open 10K categories that drew in the crowds. Participants of the Dream Run, Senior Citizens’ Run and Champions with Disability Run were also a force to reckon with, embodying the TMM 2019 theme of #BeBetter.

With over 1,900 TCS associates participating across categories, the title sponsor was able to raise over ₹927,000 on behalf of the Society for Rehabilitation of Crippled Children (SRCC). Several children from SRCC were also able to participate in the Dream Run as part of this TCS engagement.

Serving as an inspiration to all the runners was TMM 2019 event ambassador, Indian boxing champion and Olympian MC Mary Kom, who is also a six-time title-holder at the World Amateur Boxing championship.

Mary not just shared workout tips with the runners both before and during the race, but also coached them on how to focus and eat right. Also providing motivation and guidance to runners was ‘Comrades King’, the 64-year-old South African running legend Bruce Fordyce.

Supporting the race by creating a unique experience for runners and spectators alike was the official Tata Mumbai Marathon App, powered by Tata Consultancy Services. Using the power of digital technologies, TCS helped people track their families and friends LIVE during the marathon. Runners could also access other race details, follow the LIVE leaderboard, post on social media, support different charities, and check race results. TCS is committed to leveraging technology to support runners and their loved ones in the marathons (and years) to come.