ANALYST REPORT

 

TCS Business Process Services recognized as a Leader in Business Analytics BPO by IDC MarketScape

TCS Business Process Services recognized as a Leader in Business Analytics BPO by IDC MarketScape.

The report highlights TCS’ full service offerings in the business analytics space, providing analytics solutions throughout the value chain from data management, descriptive, predictive and prescriptive analytics across multiple industries. IDC also acknowledged TCS' vast portfolio of technology-enabled analytics that addresses business challenges across sales and marketing, risk, supply chain operations, financial performance, and more.

TCS has leveraged technology, domain, and analytics expertise in providing business solutions for its customers, which has helped it create customer value such as a 30% reduction in cost per click through customer analytics, a 200% increase in campaign response rate from marketing analytics, a 2–3% reduction in inventory from supply chain analytics, and end-to-end equity research as part of financial insights.

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