TCS' European Brand and Positioning Strategy
'For some time now, TCS has enjoyed excellent growth in Western Europe. This growth has primarily been organic, but more recently the company has seen some additional external growth as well. Based on 2013 figures, TCS is ranked 12th among IT services companies in Europe, with TCS experiencing more growth than any other top 20 firms.'
TCS prioritizes brand development to ensure its impact as a key player in the European market. TCS’ marketing and communication strategy translated into the following benefits:
- Newcomer to the Superbrands league table published by Superbrands (U.K.)
- Rated #1 Employer in Europe by the Top Employers Institute.
- Awarded an AA+ rating and ranked fourth in the world for IT service providers by the consultancy firm Brand Finance.
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