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TCS wins Gold SABRE for Executive Leadership Communications

SABRE Awards recognize superior achievement in branding and reputation

New York |Mumbai, June 2, 2011: Tata Consultancy Services (TCS), (BSE: 523540, NSE: TCS), a leading IT services, consulting and business solutions firm announced that it has won the Gold SABRE Award in the Executive Leadership category at the North American SABRE awards ceremony in New York, USA. 

The SABRE Awards, which recognize superior achievement in branding and reputation, are managed by The Holmes Group, a leading global publishing enterprise that provides knowledge, insight and recognition in the field of public relations.

TCS won the Gold SABRE Award in the Executive Leadership category for project “Rolling Thunder”, the communications strategy and program that was implemented during the company’s transition to a new Chief Executive Officer and Managing Director, N Chandrasekaran who took over the leadership role in October 2009. 

“Our focused communications program has strengthened the company’s reputation across the world. The Golden SABRE award for communications validates this approach to engage the top tier of media organizations and influencers across the world,” said Pradipta Bagchi, Vice President and Global Head, Communications, TCS. “Well-planned, innovative communications programs can have significant impact on mind-share when executed properly and the credit for that goes to our committed global team and partners,” he added.

“The Executive Leadership category recognizes campaigns that were designed to position or publicize the senior leadership of a company. TCS’ focused program to position its new CEO on the world stage clearly stood apart as one of the best thought out and executed campaigns this year,” said Paul Holmes, Editor-in-Chief of the Holmes Report.

Toward this objective, TCS had put in place an ambitious global communication and media campaign during September 2009 to March 2010 to introduce the new CEO to the global audience, to maximize visibility for the company and ensure the success of the transition.

About the SABRE Awards
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Gold SABREs recognize the best programs in specific brand-building and reputation management categories, Silver SABREs recognize the best programs in specific industries and Bronze SABREs recognize excellence in technical aspects of communication. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report and a comprehensive websiteThe Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.

About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of  IT,  BPSinfrastructure,  engineering and  assurance services. This is delivered through its unique Global Network Delivery Model™,recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 198,500 of the world’s best-trained consultants in 42 countries. The company generated consolidated revenues of US $8.2 billion for year ended March 31, 2011 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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