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The COVID-19 pandemic has had three important marketing impacts:

  • Accelerated the importance of digital businesses
  • Jeopardized many industries dependent on crowds and customer density
  • Changed expectations for B2B websites, website content, value-add delivered by the site, supply chain management, and ease of use

The goal for organizations now is to design websites in such a way that customers immediately find what they are looking for rather than forcing them to wander around the website in search of a solution. This level of personalization can be achieved by:

  • Leveraging sales and campaign automation
  • Integrating previously disconnected systems to increase customer connection which results in customer satisfaction
  • Automating simple interactions to shift the focus of field sales representatives on more important tasks
  • De-commoditizing an offering with subscription models, products sold as part of a service, and experiential marketing
  • Targeting non-users to develop new products and introduce them to the existing market of current users
  • Introducing new markets and business models such as subscription model

Using agile software and agile content development approach for building marketing campaigns

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Click on the contact icon at the bottom right to talk to our subject matter experts.

Alistair Davidson
Senior Content Strategist – TCS Interactive, TCS

Murugan Sivasubramanian
Leader, Digital Experience & Commerce, North America, TCS



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