TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group
The report analyzed 16 service providers on the Everest Group PEAK Matrix™ for Life Sciences Data and Analytics services for Sales and Marketing. The report cites TCS’ consulting-led approach and broad portfolio of solutions across the life sciences value chain, as key strengths. It highlights the company’s data and analytics-focused platform solutions such as the Cognitive Commercial Intelligence Platform and the Real World Evidence Platform. The report also mentions TCS’ investments in developing its Life Sciences Interactive practice that provides marketing agency services for life sciences customers, and in a state-of-the-art Digital Lab that embraces emerging digital technologies to build next gen solutions.
“Conventional sales and marketing strategies and tactics in life sciences are being challenged as a result of changing regulations, evolving healthcare practitioner roles, and increasing patient engagement. To keep up with this change, life sciences firms are reimagining commercialization efforts by using data and analytics to deliver better outcomes based on real-world evidence. TCS’ investments in in-house cognitive commercial intelligence and real world evidence platforms, and its strong consulting-led engagement constructs, extensive data and analytics partnerships, and coverage of the entire sales and marketing value chain, has helped it garner increasing mindshare among life sciences sales and marketing organizations looking for a strategic data and analytics partner,” said Nitish Mittal, Practice Director, Everest Group.